Lightrhythm was formed by VJ artists, creating experimental video content for live events. Founded in 2003 as a visuals label, curating content and releasing digital video art onto DVD. The label released 14 compilations, distributed across 4 continents, showcasing over 70+ artists.
We put on album release events in clubs, gallery installations and sometimes screenings to promote the library of works we were publishing, and toured artists across the US, Japan, Russia and around the EU. often designing unique screen systems for custom projection setups.
When DVD sales model became obsolete we shifted our focus to custom content for stages…
the lightrhythm library is a collection of over 240 films by top audiovisual desingers from the US, Japan and EU, and is sometimes screened at film festivals
lightrhythm approached leading artists working within the VJ scene and curated works that showcased different VJ styles. When lightrhythm accepted works it sought permission for these contents to be visually remixed.
Each DVD utilised the multi-angle option – an authoring technique that allowed viewers to switch between the original and the remix whilst watching the DVD. This connected the network of artists from different backgrounds and cultures, encouraging them to collaborate and inspire each other.
We have 15+ years of experience working on events. Our three main services of work are art direction, video production and stage design. Our work spans from conventional tv graphics to projection mapping onto buildings, hologram design and concert visuals. From concept to execution we engage clients in the creative process to create memorable and inspiring events in broadcast, music, fashion and sport.
We have a deep understanding of the technology used to execute these shows and the workflows and processes that get the best out of a project. We have strong relations with our technology partners internationally and can consult / advise / introduce to help gaurentee the success of your project.
working with lrv
We’ve developed an interactive feedback interface which allows clients to leave comments at specific moments during a video. You can approve video samples, email changes and share with our team directly. a manageable workflow that reduces mis-communication and the need for lengthy emails.
After Effects is a central part of our workflow due to its flexibility and compatibility with other softwares. Its the industry recognized software for motion graphics and allows us to composite elements from other software and apply them to complex LED pixel layouts with comparative ease.
Premiere is our main editing tool. We use it to cut video to music or spot footage from rushes. Premiere works in line with After Effects and its possible to cut and paste edits and clips between the two softwares.
in house our workflow incorporates cinema 4d – a powerful 3d software that has become more widely used since its purchase by adobe. we use cinema 4d to create visual contents and 3d virtual environments to pre-visualize your event space.
Illustrator is a powerful vector graphics software which allows you to scale an image to any size without loosing quality. Most logo files come to us in a vector format and through illustrator are directly transferable into our workflow.
Photoshop is an image software that can be used for photo touch ups, collages and mimick painterly techniques with a diverse range of graphic brushes. When we work with illustrators or storyboard photoshop becomes an important skill set in our pallette.