client : y-3

agency : the meta agency

art direction : Dev Harlan

Y-3 installed a digital catwalk backdrop to bring their new collection and NY Fashion week runway to life. 1500 projection mapped tetrahedron surfaces came to life with an explosion of polychromatic colour for the 20min show that launched Yohji Yamamotos 2013 range.

Dev Harlan who has previously published works under lightrhythm under his al penned his recognized aesthetic onto the installation and commissioned Lightrhythm to execute a number of animations in this style for the catwalk scene. We used javascript expressions to animate across the large 10,000 pixel canvas and generate several sequences which could be looped, offset and recoloured for variation across the canvas.

error: Content is protected !!