Client: British Museum
Agency: Satore Studio
In line with a current exhibition at the British Museum for renowned Mexican Artist José Guadalupe Posada, Creative Director Tupac Martir asked LRV to produce a series of 6 animations to be projected onto the facade of the building during an evening of entertainment at the iconic national venue.
Animations were built around themes from Day of the Dead and the exhibition of Posada. One animation played the part of a memorial, displaying the names of those you have passed away recently. Another animation brought to life Posada’s “Catrinas” (female skeletal figures aspiring to be upper class) which went viral collecting nearly 1million views alongside the event campaign.