Lexus the life RX – car mapping | lightrhythm visuals

Client: Lexus

Agency: Satore Studio

Lightrhythm executed the video projection mapping for this promotional event which also included theatre, sound installations and a “360 experience”.

Guests were guided around 3 venues by actors including Jude Law and experienced several installations, before witnessing the video mapping onto the newly launched car in a creatively lit tunnel. They then got inside the car to experience a virtual reality walk through of its features.

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